Let’s Build the
Future of Your Brand Together
Right Message,
Right Strategy,
Right Impact:
Let’s Empower Your Brand Together.
By unifying its operations in Helsinki and Ankara, Lasswell Co. focuses on the most critical need in the Turkish and European markets: strengthening digital presence and ensuring effective communication. We offer comprehensive solutions in four core areas for the sustainable success of your brand: strategic communication, creative direction, social media management, and digital growth.
We manage the entire journey—starting from brand identity and content creation to digital strategies and expansive campaigns—with a consistent, transparent, and purpose-driven approach.
This journey, rooted in creativity, strategy, and experience, delivers measurable results for the brands we partner with.
70+
Brand Management
100M+
User Access
92%
Performance Increase
78%
Sales Growth Rate
4.85/5
Client Satisfaction
OUR SERVICES
Social Media Management
Content planning, account management, analysis, and growth strategies across Instagram, TikTok, YouTube, LinkedIn, and all digital platforms.
Production & Creative Content Creation
Photography, video, campaign shoots, commercials, brand story videos, and post-production processes.
Digital Marketing
& SEO
Performance ads, Google Ads, social media advertising, SEO optimization, and conversion-oriented digital campaigns.
Strategic Communication Consultancy
Communication strategies that define how the brand speaks, looks, and is perceived, including crisis communication, positioning, and message architecture.
Influencer Growth Strategy & Digital PR
We provide account growth and content strategies for creators aspiring to become influencers, and establish effective collaborations with the right influencers for brands.
Branding
We create your brand's communication language and visual identity, covering logo design, business cards, and all corporate design needs.
Artificial Intelligence
Integration
We integrate advanced AI tools tailored to your content creation processes and brand growth strategies.
Founder
Beril Yaşaroğlu, the founder of Lasswell.Co, is a communication specialist who holds an academic degree in communication and digital media from Ankara University, Faculty of Communication. She seamlessly bridges theoretical depth with extensive industry experience. Having worked with over 70 brands, including public institutions, defense industry leaders, and diverse private sectors, she has developed a versatile and robust framework for corporate communication.
Specializing in strategic communication, corporate identity, digital content design, and brand positioning, Yaşaroğlu has pioneered a holistic approach aimed at achieving sustainable visibility for brands within the digital ecosystem. Through her projects across Finland and Turkey, she designs processes that ensure brands are positioned powerfully and consistently in the digital world—a vision that defines the core working culture of Lasswell.Co.
The primary goal of communication should not be merely delivering a message, but creating an impact. According to Harold Lasswell’s famous model, the communication process is analyzed through these questions:
“Who, says What, to Whom,
through which Channel, and with what Effect?”
In other words, the impact your message leaves on the receiver is the critical factor that determines the success of communication. At Lasswell, we shape our strategies with this perspective; we work to ensure the right message reaches the right person through the right channel to create the desired effect.
Four
Strategic Insights
for Your Brand
Sales-driven content captures the moment; value-driven content builds the future.
A powerful visual identity allows brands to resonate
with their audience three times faster.
Digital growth:
Driven by strategy, not just speed.
Strong brands are not those that say the most, but those that say the right thing consistently.
As Lasswell Co.
What do we do?
How do we do it?
Who do we serve?
Why choose us?
We Create Strong Brands Through Strategic Communication
We design strategic communication frameworks that ensure brand messages are delivered with clarity, consistency, and measurable impact.
We Align Social Media Nanagement With Brand Identity
Moving beyond social media management, we cultivate a brand-first digital presence, crafting content that embodies your brand's core values and positioning.
We Support Digital Growth With a Data-Driven Approach
By leveraging SEO, content optimization, and data-driven audience analysis, we empower brands to scale sustainably in the digital landscape.
Strategic Growth Across Borders: Expertise in Finnish and Turkish Markets
Headquartered in Helsinki and Ankara, we provide tailored strategies that bridge the European and Turkish digital landscapes.
Reference Brands
& Collaborations
Kolej-IN
Retroopark / Finland
TED Ankara Koleji
Mezunları Derneği
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Vizemibul
Girişimci Göçmen